- 20+ Years of Design Experience — Olga Rechdouni, ASID
- ASID Professional Member
- Custom Design · Fabrication · Installation
- Luxury Homes Throughout Los Angeles
Beverly Hills Luxury Retail Flagship
This project is a conceptual design study created to explore custom window treatment solutions, fabric applications, motorization systems, and architectural integration. Images are illustrative renderings and do not represent a completed installation.
Retail Drapery for Display and Brand Atmosphere — a design project in Beverly Hills, CA. The studio's specification practice in design intent, fabric, hardware, fullness, and installation, written from Olga's perspective.
A flagship retail interior with theatrical product displays requiring controlled lighting, sound dampening for private appointments, and a residential atmosphere atypical of luxury retail. Commercial FR code applies.
Inherent-FR silk-look velvet drapery framing each product alcove and full-wall acoustic drapery in the private appointment room. The drapery does three jobs: blocks display-window glare, controls store acoustics, and reads as the residential luxury the brand markets.
Inherent FR velvet in the brand's signature charcoal, 24 oz./yd. The fabric is the brand's primary atmospheric element; weight and color were specified by the brand's creative director to the fabric, not the fabric to the room.
Hand-forged blackened brass rods in the alcoves (exposed as design element), concealed motorized track in the appointment room. Lutron Athena control on the appointment room track.
Alcove drapery fixed open with custom-built blackened brass tiebacks; only the appointment-room drapery functions daily. Fullness at 3x for visual depth in the alcoves; 2.5x in the appointment room where the drapery is operated.
The retail interior reads as residential luxury — the brand's exact positioning. My recommendation for luxury retail: drapery is brand material before it is window treatment. Specify it the way you would specify a brand-defining finish.
- Luxury retail
- Brand atmosphere
- Inherent FR velvet
- Blackened brass
- Lutron Athena
Related from the Studio
The reasoning behind this work
The decisions behind this project — how the room was read, what the drapery was asked to do, and why each specification was chosen — follow the same written method the studio applies to every commission.
For the specification work behind this project, read Custom Fire-Retardant Drapery in Beverly Hills, Custom Acoustic Drapery in Beverly Hills, and Custom Decorative Hardware in Beverly Hills. For the broader practice in this neighborhood, see custom drapery in Beverly Hills. Pricing for projects of this scope is set out in the 2026 Custom Drapery Pricing Guide.
The work on this project draws on the studio's reference library. For the fabric itself, see Fire-Retardant, Acoustic, and Velvet.