Why Design Matters More Than Fabric
Pleat style, fullness, length, and stack width dictate whether a room reads tailored or tired — regardless of how exquisite the textile.
Most homeowners choose drapery the way they choose upholstery: fabric first. It is a forgivable instinct and a costly mistake.
Drapery is an architectural element before it is a textile. A French pleat in a builder-grade fabric will outperform a ripple fold in a $300-per-yard Belgian linen if the room is asking for a French pleat. Pleat style, fullness, mounting height, stack width, and lining weight do more for the appearance of a room than the cloth itself.
This is why every project we accept begins with the room, not the swatch book. Fabric is the last decision we make, not the first.
